360Giving · Vocabulary weather

The Language of Asking

1,484,552 grant descriptions as a corpus of how the sector describes itself to the people with the money (1991–2026).

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Notes

Rates are mentions per 1,000 published grants that year (not absolute volume).
Watch “resilience” after 2008, “wellbeing” from the mid-2010s, “COVID” as a 2020 spike.
This is vocabulary weather from published text; it is not a model of need.

Data as of 5 August 2026.